A Promise Kept: Jelly Roll and Wife Bunnie XO Share a Glimpse of Their 500-Acre Farm Bought to Honor His Father
He’s a Grammy-nominated artist known for his raw, powerful voice and sold-out arena shows, but when country music superstar Jelly Roll truly wants to connect with his soul, he leaves the stage behind. For him, peace isn’t found in the roar of the crowd; it’s found in the quiet stillness of the Tennessee countryside.
Fans were recently given an intimate look into this private world in a heartfelt video shared by his wife, Bunnie XO. The clip offers a tour of the couple’s breathtaking new 500-acre farm, a sprawling sanctuary that represents so much more than just a piece of land. The video opens with Jelly Roll, a wide grin on his face, pulling up in a UTV with his loyal dog at his side. “It’s your boys,” he says warmly, before inviting Bunnie to join him for a ride across their new domain.
As they explore the property, viewers are treated to sweeping vistas of lush, green hills, a tranquil creek winding through the woods, and a large, newly built barn standing proudly against the horizon. It’s a peaceful, idyllic retreat that stands in stark contrast to the high-energy world of a touring musician.
A Son Fulfilling His Father’s Dream
While this is the first visual tour fans have seen, the farm holds a deep, emotional significance for Jelly Roll, which he first shared in a raw TikTok video last year. For the artist, purchasing this land was the fulfillment of a promise—a tribute to his late father, whose words had guided him for years: “Buy land—it’s the one thing I regret not doing.”
@xomgitsbunnie I needed this reset 🪄 #jellyandbunnie ♬ Lifestyles Of The Not So Rich And Famous – Tracy Byrd
In his original, emotional announcement, Jelly Roll explained that owning a piece of the earth had always been his father’s dream. Making that dream a reality became one of the artist’s most personal and powerful goals. He shared that he went to the property not just to survey it, but to connect with it on a spiritual level.
“I came here today to pray over it. I came here today to vision-cast in it. I came here today to just walk barefooted in it,” he shared, his voice thick with emotion. He then turned his focus directly to his fans, acknowledging that their support was what made this deeply personal moment possible. “And most importantly, I came here today to pull this phone out of my pocket and look y’all in the eye and say, thank you, man.”
A Country Life Beyond the Spotlight
With this farm, Jelly Roll and Bunnie are building a life rooted in nature, peace, and family—a powerful anchor in the often-chaotic sea of fame. It serves as a beautiful reminder that for some, the greatest measure of success isn’t found in awards or accolades, but in honoring where you came from and the people who helped you along the way.
You can watch Jelly Roll’s incredibly moving message to his fans in the video below.
@officialjellyroll I couldnt control my emotions